Team Members:

Eva Vlieger
Ioana Stoilkova
Larissa de Klerk
Emma van Wanrooij

“The age of patriarchy: how an unfashionable idea became a rallying cry for feminism today”
https://www.theguardian.com/news/2018/jun/
22/the-age-of-patriarchy-how-an-unfashionable-idea-became-a-rallying-cry-for-feminism-today

“Smashing the patriarchy: why there’s nothing natural about male supremacy”
https://www.theguardian.com/books/2019/nov
/02/smashing-the-patriarchy-why-theres-nothing-natural-about-male-supremacy

“Carefully Smash the Patriarchy”
https://www.nytimes.com/2019/03/18/style/carol-gilligan.html

"13 ridiculous examples of everyday sexism"
https://metro.co.uk/2015/08/30/13-ridiculous-examples-of-everyday-sexism-5352467/

"Sexist language"
https://dictionary.cambridge.org/grammar/british-grammar/sexist-language


“There have been so many times I have seen a man wanting to weep but instead beat his heart until it was unconscious.”
Nayyirah Waheed

“Because women don’t have to be men’s equals to be considered contenders; they have to be better. That’s the lie of it all. You have to be better to prove yourself worthy of being equal.”
Mackenzi Lee

“We weren’t born distrusting and fearing ourselves. That was part of our taming. We were taught to believe that who we are in our natural state is bad and dangerous. They convinced us to be afraid of ourselves. So we do not honor our own bodies, curiosity, hunger, judgment, experience, or ambition. Instead, we lock away our true selves. Women who are best at this disappearing act earn the highest praise: She is so selfless. Can you imagine? The epitome of womanhood is to lose one’s self completely. That is the end goal of every patriarchal culture. Because a very effective way to control women is to convince women to control themselves.”
Glennon Doyle



Articles about the Pink Tax
https://www.forbes.com/sites/lawrencelight/2022/02/12/theres-a-pink-tax-on-women/?sh=244d4dd97318Articles discussing patriarchy:

https://www.listenmoneymatters.com/the-pink-tax/

https://metro.co.uk/2015/08/30/13-ridiculous-examples-of-everyday-sexism-5352467/

https://medium.com/the-public-ear/a-minefield-of-pink-and-blue-b3e31ad8efba#:~:text=%E2%80%9CMarketers%20attribute%20gender%20to%20products,products%20than%20gender%20neutral%20products.%E2%80%9D

“Marketers attribute gender to products with the motive of enhancing their consumer appeal. For this reason, perhaps, there exists more gendered products than gender neutral products.”

https://www.forbes.com/sites/hbsworkingknowledge/2020/04/13/why-gender-marketing-repels-more-than-sells/?sh=3c7fba7066f8

https://theconversation.com/how-toys-became-gendered-and-why-itll-take-more-than-a-gender-neutral-doll-to-change-how-boys-perceive-femininity-124386

The Patriarchy: research and archiving

Gendered products: and how dumb and unnecessary they are

Taylor Swift- "Mad Woman"
Every time you call me crazy
I get more crazy
What about that?
And when you say I seem angry
I get more angry
And there's nothin' like a mad woman
What a shame she went mad
No one likes a mad woman
You made her like that
And you'll poke that bear 'til her claws come out
And you find something to wrap your noose around
And there's nothin' like a mad woman

https://youtu.be/6DP4q_1EgQQ

Taylor Swift- "The Man"
I'd be a fearless leader
I'd be an alpha type
When everyone believes ya
What's that like?
I'm so sick of running as fast as I can
Wondering if I'd get there quicker
If I was a man
And I'm so sick of them coming at me again
'Cause if I was a man
Then I'd be the man
I'd be the man
I'd be the man
They'd say I hustled
Put in the work
They wouldn't shake their heads and question how much of this I deserve
What I was wearing
If I was rude
Could all be separated from my good ideas and power moves?

https://youtu.be/AqAJLh9wuZ0

observations:
Womens products- soft, gentle, feminine, non threatening, floral, fruity, sweet, pink, purple, more expensive
Mens products- masculine, aggressive, neutral, blue, black, gray, brown, ocean, forest, bears, power

https://youtu.be/6aIOsIJ_TRc

video showing gendered products in a Target in the US